More effort doesn’t always equal more income.

Business coaches are often told that success comes from doing everything: posting constantly, attending every event, launching more offers, and copying what others are doing. But that advice quietly creates overwhelm, fatigue, and stalled growth.

In this training, BJ O’Neal explains why income growth often comes from doing less — not more. By narrowing focus, creating constraints, and mastering one primary relationship-building strategy, coaches can increase visibility, confidence, and revenue without burning out.

👉 This conversation reframes growth, challenges hustle culture, and offers a practical, grounded approach to building a profitable coaching practice with clarity and intention.