What if the reason you hate marketing has nothing to do with marketing at all?

In this episode, BJ O’Neal speaks directly to coaches who love the work of transformation but feel drained, resistant, or discouraged by marketing. He addresses the unspoken fear of rejection, the exhaustion of performative strategies, and the quiet confusion around what actually moves a coaching business forward.

This conversation reframes marketing as a relational, systems-driven process rooted in clarity, metrics, and service—rather than pressure, persuasion, or personality. It’s an invitation to stop taking marketing personally and start approaching it strategically.

👉 If you’ve ever thought, “I love coaching, but I hate marketing,” this episode offers a better way forward.